Category Archives: Uncategorized

The Indian e-commerce market is on the cusp of a structural inflection. As per India Brand Equity Foundation (IBEF) and associated analyses, the…

Launching an eCommerce store can feel like staring at an endless aisle — thousands of SKUs, countless supplier options, and infinite ways to…

Launching an e-commerce business can feel overwhelming — there are hundreds of moving parts, and missing just one can stall your momentum or…

In the world of e-commerce, few phenomena are as instructive as the annual shopping gala known as Singles’ Day (11.11). Originating as a…

In the hyper-competitive world of e-commerce, building lifetime value (LTV) isn’t just a nice-to-have—it’s a survival imperative. Few companies illustrate this more powerfully…

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…